Faceted Navigation & Ecommerce SEO: Fixing Crawl Traps in 2025
Ever felt like your ecommerce site is getting buried under a mountain of filter URLs? You’re not alone. Faceted navigation. The handy system that lets shoppers filter products by size, color, price, brand, and countless other options. Is a double-edged sword. Get it right, and users love you for it. Get it wrong, though, and…
Ecommerce Product Page SEO: What Works in 2025 (and What Doesn’t)
Let’s face it: trying to keep up with ecommerce product page SEO can feel like chasing a moving target. What worked a couple of years ago practically guarantees a one-way ticket to page two now. In 2025, search engines have changed the playbook. Again. It’s no longer just about loading up your product titles with…
How to Optimise Ecommerce Category Pages for Search in 2025
Let’s be honest. Ecommerce category pages have never been a “set and forget” job, and 2025’s fierce competition certainly isn’t letting up. From running A/B tests on mega-menus to tearing my hair out over pointless duplicate filters, I’ve endured enough wild rides to know that dialling in your category SEO isn’t just about rankings. It’s…
Why EKM is the Best Alternative to Shopify for UK Businesses
Shopping for the right ecommerce platform can feel a bit like speed dating in the digital world. You want commitment, but you’re wary of empty promises and unexpected red flags. For UK businesses, the battle between EKM and Shopify is more than just a box-ticking exercise; it’s about finding a partner that truly gets you,…
Why EKM is the Best Alternative to Shopify for UK Businesses in 2025
Let’s have a real chat about why so many UK businesses are switching gears and choosing EKM over Shopify in 2025. I’ve spent years deep in the trenches with eCommerce platforms . Launching stores, fixing glitches, and helping brands scale from scrappy upstarts to household names. It’s not just about which brand has louder marketing…
How to Fix Underperforming PMAX Campaigns: Data Signals, Asset Groups, and Budget Tweaks
If you’ve ever peered into your Google Ads Performance Max dashboard and felt that pit in your stomach, you’re not alone. Poor results can spark frustration, confusion, and just a smidge of disbelief – especially when you’re investing real budget hoping for dazzling returns. PMAX is meant to remove guesswork, but let’s face it: campaigns…
How to Optimise Asset Groups in PMAX for Maximum Control and Conversions
Diving into Performance Max (PMAX) feels a bit like stepping onto a fast-moving train: plenty of ambition, some unspoken rules, and more than a hint of chaos if you don’t have your wits about you. Over the last year, I’ve worked through my fair share of fragmented account builds and misfiring asset group setups. Sometimes…
3 New Google PMAX Features You Should Be Using Now
Google Ads’ Performance Max (PMAX) campaigns never stand still. If it seems like every time you open the dashboard there’s something new – well, that’s not just your imagination. Google is on a roll, dropping updates aimed at giving advertisers sharper control and better campaign results. So, what’s actually worth your attention right now? I’ve…
Performance Max Campaign Audits: How to Spot What’s Holding Back Your Results
If you’ve ever wrangled with Google Ads’ Performance Max (PMAX) campaigns, you’ll know the feeling: everything looks shiny on launch, but a month later, you’re wondering if some of your budget is quietly going up in smoke. “Is my creative even being seen? Why did conversions suddenly flatten? What’s eating up my spend?” Truth is,…
Technical SEO in 2025: Advanced Optimisations Google Actually Rewards
Let’s set the scene: it’s 2025 and technical SEO in the UK has never been more complex or crucial. The folks over at Google move fast, and. Let’s keep it real. They don’t always pause to explain themselves as the algorithm evolves. If you’re responsible for a website’s performance, you know that just scraping by…