Pay Per Click

If you’ve ever peered into your Google Ads Performance Max dashboard and felt that pit in your stomach, you’re not alone. Poor results can spark frustration, confusion, and just a smidge of disbelief – especially when you’re investing real budget hoping for dazzling returns. PMAX is meant to remove guesswork, but let’s face it: campaigns…

Diving into Performance Max (PMAX) feels a bit like stepping onto a fast-moving train: plenty of ambition, some unspoken rules, and more than a hint of chaos if you don’t have your wits about you. Over the last year, I’ve worked through my fair share of fragmented account builds and misfiring asset group setups. Sometimes…

Google Ads’ Performance Max (PMAX) campaigns never stand still. If it seems like every time you open the dashboard there’s something new – well, that’s not just your imagination. Google is on a roll, dropping updates aimed at giving advertisers sharper control and better campaign results. So, what’s actually worth your attention right now? I’ve…

If you’ve ever wrangled with Google Ads’ Performance Max (PMAX) campaigns, you’ll know the feeling: everything looks shiny on launch, but a month later, you’re wondering if some of your budget is quietly going up in smoke. “Is my creative even being seen? Why did conversions suddenly flatten? What’s eating up my spend?” Truth is,…

It feels like every few months, Google hands marketers a shiny set of new tools and says, “Go ahead, see what you can do.” Performance Max (PMAX) campaigns have been the talk of the advertising world lately, and the latest updates are an absolute game-changer for anyone looking to draw high-intent, local traffic. Especially for…

Let’s face it, setting up a PPC campaign can feel like diving into a rabbit hole. Between jargon, platform updates, and small business pressures, the whole process sometimes seems built for big-budget players. But here’s some hard-won, on-the-ground know-how: you don’t need a team of gurus to get Google Ads working for you. Over the…

Let’s chat honestly about pay-per-click advertising and small business budgeting in the UK for 2025. It’s a mix of numbers, gut feeling, and a good old reality check. There’s no one-size-fits-all. But you can build a solid, adaptable PPC bid strategy without feeling like you’re just tossing your cash into the wind. Snapshot: Average CPCs…

Pay-per-click advertising has always been a tricky balancing act, hasn’t it? Especially for small businesses in the UK, there’s this constant pressure: stretch every penny, show up where it matters, and get genuine results. Seeing all the chatter in 2025, one thing’s clearer than ever. Success with PPC goes way beyond “setting and forgetting.” It’s…

When you think about Google Ads these days, Performance Max (PMAX) almost always crashes the party. Whether you’re diving in for the first time or you’ve been wrangling campaigns for years, asset groups have become the linchpin of PMAX success. So, how do you get these mysterious boxes of creative, copy, and audience input actually…

Performance Max campaigns can feel like a double-edged sword for those focused on lead generation in the UK. You hear people rave about PMAX for ecommerce, but when it comes to getting qualified leads for service-based businesses or B2B offerings, the picture is vastly different. Sometimes, it feels like Google just gobbles your budget and…