
SEO

Technical SEO in 2025: Advanced Optimisations Google Actually Rewards
Let’s set the scene: it’s 2025 and technical SEO in the UK has never been more complex or crucial. The folks over at Google move fast, and. Let’s keep it real. They don’t always pause to explain themselves as the algorithm evolves. If you’re responsible for a website’s performance, you know that just scraping by…

How to Rank a Local Website on Google UK in 2025
Getting a local website noticed on Google UK in 2025 isn’t just about ticking boxes – it’s about rolling up your sleeves and understanding what really drives local search today. With almost daily changes in how Google serves results (especially after the recent round of updates to their Business Profile platform), UK businesses need serious…

Google SEO Ranking Factors in 2025: What Matters Most Now
Ever feel like Google’s shifting goalposts are exhausting? You’re not alone. This year’s June 2025 algorithm update sent ripples through the digital marketing world, forcing even seasoned SEOs to rethink their playbooks. But before you tear your hair out over the ever-changing rules, let’s break down what really matters for ranking right now. And how…

The Rise of Semantic Search: How AI is Changing SEO in 2025
Nobody needs convincing now that Google’s search engine has grown up – in fact, by June 2025 here in the UK, it acts more like a brilliant, slightly nosy mate than a robot rifling through a stack of keywords. Every savvy marketer and site owner has seen firsthand just how sharply things have shifted. Instead…

Search Console Underreporting? What the June 2025 Glitch Means for SEOs
If you’ve been keeping a close eye on your website’s performance lately and felt a cold shiver down your spine, you’re not alone. For SEO professionals across the UK, June 2025 has thrown a real spanner in the works: Google Search Console (GSC) is underreporting search queries. And it’s not a small blip. This glitch…

Google’s June 2025 Search Update: What SEOs Must Know Now
Fresh off the heels of Google’s June 2025 Search Update, the talk in digital circles across the UK has been nothing short of electric. Whether you’re an in-house SEO for a high street retailer or managing a local business’s web presence from Brighton to Belfast, this latest shake-up feels seismic. But as someone who’s navigated…

How to Perform a Complete SEO Audit: A Step-by-Step Guide
Ever felt like your website’s doing okay, but not really pulling its weight in search rankings? Maybe traffic has flatlined, or conversions are slipping through the cracks. Here’s the truth: even the best-looking site can be hiding serious SEO gremlins under the hood. That’s where a good old-fashioned SEO audit comes in handy. I’ve spent…

Top 7 SEO Trends in 2025 You Can’t Ignore
There’s never been a dull moment in SEO, and 2025 is no exception. Just when we think we’ve wrapped our heads around Google’s latest algorithm changes, another wave rolls in. So what’s the deal this year? What should marketers, content creators, and business owners actually focus on? I’ve spent the last few months neck-deep in…

The Ultimate Beginner’s Guide to SEO in 2025
Let’s be honest. SEO can feel like a giant, tangled mess when you’re starting out. Between the acronyms, algorithms, and sneaky Google updates, it’s no wonder so many people feel overwhelmed. I was once in the same boat, poking around blog posts at 2 AM wondering why my site was still invisible on page 10….

How to Perform an SEO Audit: A Step-by-Step Guide for UK Websites
So you’re trying to get your website to pull its weight on Google, right? Whether you’re a startup in Cornwall or a well-established agency in Manchester, knowing how your site performs in search is an absolute must. And let me tell you, guessing won’t cut it. That’s where a good old-fashioned SEO audit comes in….