Pay Per Click

If you manage Google Ads, you know the familiar rush that comes with a new PMAX update. Equal parts excitement and a pinch of healthy anxiety. Over the past several months, I’ve spent hours deep-diving into the latest Performance Max settings, combing through dashboards, swapping notes with fellow advertisers, troubleshooting some wild outcomes, and documenting…

You know that feeling when your PMAX campaigns start off with a bang. Costs low, conversions coming in left and right. And then suddenly hit a wall? I’ve been there. If you’re relying on the same old interest signals and Google’s broad default targeting, it’s easy to plateau. The truth is, the real edge comes…

Performance Max (PMAX) campaigns on Google Ads have a way of promising automation bliss, yet it’s not uncommon to feel let down when the numbers just don’t add up. If you’ve stared at low conversions or a ballooning cost per acquisition (CPA) lately, you aren’t the only one. I’ve been there, deeply invested, dissecting metrics…

Let’s be real: Google’s Performance Max (PMAX) campaigns are the wild west of automated advertising. They sound brilliant on paper. One smart campaign to reach across Search, Shopping, Display, YouTube, Discover, all powered by evolving machine learning. But if you’ve ever tried to squeeze better ROI from PMAX, you know success hinges on how well…

What’s the real secret behind successful Google Performance Max (PMAX) campaigns these days? Everyone wants the golden formula, but the landscape keeps shifting. If you’re selling products or capturing leads, you probably know the frustration of watching automation eat up your budget without clear signals that it’s learning the right lessons. After managing PMAX accounts…

Feeling frustrated by inconsistent returns from your PMAX (Performance Max) campaigns? I get it. Managing these smart campaigns can sometimes feel like walking through a maze blindfolded. Powerful as it is, PMAX can eat up budgets and leave marketers scratching their heads if it’s left to run on autopilot. Let’s dig into a systematic approach…

There’s an ongoing debate among performance marketers about how much campaign structure actually influences the results of Performance Max (PMAX) campaigns. Some folks will tell you to slap everything in one campaign and let Google’s tech take over. Others (myself included) have seen firsthand how a thoughtful setup gives you the power to drive better…

It’s no secret that getting the most out of your Google Ads Performance Max (PMAX) campaigns can feel like chasing a moving target. With constant updates and growing competition, it’s easy to feel like your campaign performance could just be that little bit better. Trust me. I’ve been hands-on with dozens of accounts and watched…

Let’s get straight to the beating heart of Performance Max: campaign structure. Honestly, if you’ve dipped your toes into Google Ads for a while, you’ll know the structure you pick can either pave the way for success or leave you wading through endless tweaks with mixed results. I’ve worked with everything from brand-new e-commerce accounts…

Performance Max campaigns really are a mixed bag for many advertisers. One moment you’re watching your ROAS climb, the next, it’s nose-diving without warning. If “PMAX not converting” or “low performance Google PMAX” keeps cropping up in your search history, you’re far from alone. There’s a method to getting these campaigns back on track. And…