How to Boost Ecommerce Rankings with Technical SEO in 2025: Speed, Schema & Site Architecture
How to Boost Ecommerce Rankings with Technical SEO in 2025: Speed, Schema & Site Architecture Welcome to a fresh take on elevating your ecommerce site’s search engine rankings in 2025! If you’re aiming to attract more visitors and convert them into loyal customers, technical SEO remains a cornerstone strategy. No surprises there. But what exactly…
Ecommerce SEO in 2025: Optimising for Zero-Click Searches and AI-Powered Shopping
Ecommerce SEO in 2025: Optimising for Zero-Click Searches and AI-Powered Shopping Hey there! If you’re running an ecommerce site or dabbling in online sales, you might be wondering what SEO looks like in 2025. The game has definitely changed, and if you’re still relying on tried-and-true strategies from a few years ago, you’re probably missing…
Why Your PMAX Campaign Is Underperforming: 5 Hidden Mistakes to Fix Now
Every marketer knows that sinking feeling when a Performance Max (PMAX) campaign just isn’t hitting the numbers you expected. Maybe it’s your ROAS that’s tanking, leads coming in slower than rush hour traffic, or even total radio silence when you know your audience is out there. Sound familiar? Trust me, you’re not alone. In my…
How AI Is Transforming SEO in 2025: What Marketers Need to Know
How AI Is Transforming SEO in 2025: What Marketers Need to Know AI is shaking up SEO in ways that no one could have predicted just a few years ago. Algorithms have shifted, content expectations are evolving at record speed, and the notion of what it means to reach the top of search results has…
EKM vs Shopify vs BigCommerce: Why EKM is the Best Ecommerce Platform for UK Businesses in 2025
I need to gather some current information about these ecommerce platforms and then find the required images before writing the comprehensive blog post.Now I need to find the required images for the blog post.Now I’ll write the comprehensive blog post based on the title, description, and knowledge base information provided. Choosing the right ecommerce platform…
5 Common PMAX Campaign Mistakes (And How to Fix Them for Better Performance)
Google’s Performance Max (PMAX) campaigns have become a staple for advertisers aiming to squeeze every drop of value from their digital ad budgets. When set up correctly, the system’s machine learning can drive powerful results, unlocking conversions and rock-solid returns on ad spend (ROAS). But the speed and complexity of these campaigns also open the…
How to Use Brand Guidelines in PMAX Campaigns: What Advertisers Need to Know
If you’re running Performance Max (PMAX) campaigns, chances are you’ve felt the tug-of-war between Google’s automation and your need for creative control. As a performance marketing consultant with years spent at the digital trenches, I understand that uneasy feeling when machine-generated ads mix colors, messages, and logos in ways that would make any brand manager…
How to Optimise Google PMAX Campaigns Using the Latest Channel Reporting Insights
Google’s Performance Max (PMAX) campaigns have been shaking things up for advertisers, especially as channel-level performance reporting continues to evolve. Anyone who’s managed accounts in Google Ads for a bit will have felt the frustration: Not knowing which channels. Search, Display, YouTube, Discover. Are actually pulling their weight. These new insights are a breath of…
7 Proven Ways to Improve PMAX Campaign Performance Right Now
There’s nothing quite like the mix of anticipation and dread that comes with reviewing a Performance Max (PMAX) campaign the morning after an update. Especially if your ad spend resembles a runaway train while conversions stall on the tracks. After digging into countless PMAX accounts and collaborating with Google partners, I’ve seen both wild wins…
7 Advanced PMAX Optimization Techniques to Maximize ROAS
Performance Max (PMAX) campaigns can feel a bit like wrangling a wild stallion. Sure, they promise maximum reach and automated efficiency, but sometimes that same automation burns through budget without delivering the expected return. Over the past two years, I’ve spent thousands on PMAX accounts across retail, travel, and lead generation . And learned the…