How to Find Commission-Only Sales Reps in the UK: A Step-by-Step Guide
Recruiting commission-only sales reps in the UK isn’t just about slapping a job ad on a website and sifting through resumes. It’s a unique journey. One that’s equal parts opportunity and challenge, and I’ve seen first-hand how a few right moves can turn an ordinary team into sales dynamos. If you’re eager to build a…
Designing Safe Electronics for ATEX-Certified Environments
Demystifying ATEX-Certified Electronics Design Engineering electronics for explosive atmospheres is a challenge every serious designer faces at some point. When your creations could end up in places where a single spark means disaster, there’s no room for error. ATEX certification, established under European directive 2014/34/EU, stands as the gatekeeper for devices in hazardous environments. Think…
The Future of IoT: Engineering Challenges Nobody Talks About
Hidden Engineering Hurdles in the Future of IoT Ask anyone in the IoT space about challenges and you’ll usually hear about security breaches or vague “scaling issues.” But beneath the buzz lies a complex reality. One where real-time performance, hardware limits, and the physical world conspire to trip up even experienced engineers. Here’s a look…
Designing for Manufacturability: Tips for Hardware Engineers
When talking about designing products that don’t just work in theory but thrive in the real world, the words “design for manufacturability” (DFM) come up early and often. In hardware engineering, especially where firmware and circuit boards intersect, too many projects stumble right at the manufacturing line. Let’s dive into actionable DFM tips, shaped by…
Why Firmware is the Silent Hero of Every Smart Device
Smart devices are everywhere. From the phone in your pocket to the thermostat on your wall. Their sleek designs and innovative features capture most of the attention, but it’s something far less visible that keeps these devices ticking: firmware. Often overshadowed by flashy apps or the power of the hardware, firmware quietly bridges the gap…
When to Outsource Electronics Design (And When Not To)
Electronics design is the heart and soul of any modern product development journey. Start-ups, SMEs, and veteran product managers alike eventually face that pivotal decision: Is it time to look for external engineering expertise, or should we roll up our sleeves and keep things in-house? Having spent years as part of an outsourced electronics design…
Why Technical SEO Matters for Ecommerce Sites (and How to Get It Right)
If you’re running an ecommerce site and treating technical SEO like a “nice-to-have” instead of a necessity, it’s time for a wake-up call. Getting your product pages indexed is just the beginning. Ensuring they’re fast, crawlable, mobile-friendly, and accessible to both users and search engines is where real visibility (and sales) happen. I’ve worked with…
How to Optimise Product Pages for SEO: A Guide for Ecommerce Retailers
They say the devil’s in the details. And when it comes to SEO for ecommerce product pages, they’re not wrong. You’ve probably poured hours into listing your products, uploading beautiful photos, and setting up an online storefront you’re proud of… yet traffic isn’t exactly flying through the roof. Sound familiar? Don’t worry, you’re not alone….
The Ultimate Ecommerce SEO Checklist for 2025: Boost Your Online Sales
So, you’ve got an online store and you’re hustling to get more eyeballs (and orders) without blowing your budget on ads. Sound about right? The truth is, ecommerce SEO in 2025 isn’t just about stuffing your product pages with keywords and calling it a day. Search engines have grown up a bit. They’re a bit…
AI Disruption: How Google’s AI Max and ChatGPT Shopping Tools Are Transforming Digital Marketing in 2025
We’re nearly halfway through 2025, and if there’s one thing digital marketers can agree on, it’s this: AI has officially commandeered the wheel. Whether you’re running paid search campaigns, managing ecommerce funnels, or just trying to keep up with consumer expectations, the winds of change are undeniable. And fast. Let’s talk about two of the…
