Digital Bloom

Anyone running an ecommerce shop knows the thrill. And heartache. Of keeping inventory in sync with those mysterious waves of traffic from Google. Last Black Friday, I watched a top-selling product fly off the digital shelves in hours, only to plunge off page one just a week after it went out of stock. If you’ve…

When you’re running a seriously big ecommerce store, building a site architecture that works for both Google and your customers can sometimes feel like untangling a bowl of spaghetti. Messy filters, endless pagination, duplicate product variants. These can all trip up even the most determined SEO efforts. But here’s the good news: with a bit…

Product pages can make or break an ecommerce business, and trust me, you don’t want to get left behind as search engine best practices keep evolving at breakneck speed. Over the past few years, I’ve worked hands-on with online stores of all niches and sizes, and if there’s one lesson that sticks out, it’s this:…

So, you want the lowdown on what’s actually working for ecommerce product page SEO in 2025? Let’s cut through the guesswork and break down what’s pushing brands to the top . And what’s quietly tanking their rankings behind the scenes. What Search Engines Expect From High-Ranking Product Pages Search engines?… They’re a tough crowd these…

It never fails to amaze me how quickly ecommerce SEO moves. Back in the day, you could toss a handful of keywords on a category page, slap some product images up, and call it done. Now, with Google’s recent moves in 2025, those days are gone. Category page optimisation is a whole new ballgame. If…

Ever felt like your ecommerce site is getting buried under a mountain of filter URLs? You’re not alone. Faceted navigation. The handy system that lets shoppers filter products by size, color, price, brand, and countless other options. Is a double-edged sword. Get it right, and users love you for it. Get it wrong, though, and…

Let’s face it: trying to keep up with ecommerce product page SEO can feel like chasing a moving target. What worked a couple of years ago practically guarantees a one-way ticket to page two now. In 2025, search engines have changed the playbook. Again. It’s no longer just about loading up your product titles with…

Let’s be honest. Ecommerce category pages have never been a “set and forget” job, and 2025’s fierce competition certainly isn’t letting up. From running A/B tests on mega-menus to tearing my hair out over pointless duplicate filters, I’ve endured enough wild rides to know that dialling in your category SEO isn’t just about rankings. It’s…

Shopping for the right ecommerce platform can feel a bit like speed dating in the digital world. You want commitment, but you’re wary of empty promises and unexpected red flags. For UK businesses, the battle between EKM and Shopify is more than just a box-ticking exercise; it’s about finding a partner that truly gets you,…