Fed Up with Shopify? Here’s Why UK Sellers Are Switching to EKM in 2025
Fed up is probably putting it lightly if you’re running an online shop in the UK in 2025 and finding Shopify’s quirks wearing thin. Over recent months, I’ve watched an unmistakable trend in forums, professional groups, and client conversations: UK sellers, sometimes quietly and sometimes very vocally, are ditching Shopify for EKM. If you’re weighing…
EKM vs Shopify (2025): Feature-by-Feature Breakdown for UK Retailers
Here’s the enhanced blog post with strategic internal links added: EKM vs Shopify (2025): Feature-by-Feature Breakdown for UK Retailers Choosing the right e-commerce platform in 2025 feels a bit like picking a business partner – it’s not just about ticking boxes, it’s about fit, trust, and growth through thick and thin. Within the UK, EKM…
Why EKM Is the Best Shopify Alternative for UK Businesses in 2025
There’s a quiet shift happening in the UK ecommerce scene. More entrepreneurs, established SMEs, and ambitious start-ups are eyeing EKM as their platform of choice. Particularly those who are frustrated with Shopify’s mounting costs, generic approach, or reliance on endless third-party apps. Having spent years advising retail businesses and helping launch several online shops myself,…
Choosing the Right Aluminium Profile for Your Project: A UK Buyer’s Guide
Understanding Aluminium Profiles: An Expert’s Perspective There’s an art. And plenty of technical know-how. In picking the right aluminium profile for a build. Whether you’re an engineer, a purchasing manager, or the person who has to make it all work on-site, it pays to get it right the first time. The world of aluminium extrusion…
Aluminium Profiles in UK Automation: 2025 Applications & Design Trends
Aluminium Profiles Reshaping UK Automation: 2025 Applications & Design Trends Walk into any UK manufacturing plant or automation facility in 2025 and you’ll almost certainly spot a framework of sleek, silvery aluminium profiles forming the backbone of automated cells, conveyor lines, or bespoke machine guards. This isn’t a fleeting trend but the result of years…
What Is Aluminium Extrusion? Everything UK Manufacturers Need to Know
When it comes to manufacturing in the UK, precision and flexibility sit at the heart of successful engineering and design. Over the years, my work with aluminium extrusion suppliers and production teams has highlighted how this single process can transform ideas into robust, highly adaptable solutions, serving countless sectors from automation to commercial interiors. The…
Performance Max Campaigns: How the Latest Targeting & Asset Group Updates Affect Your ROI
So, you’ve heard about the new wave of changes rolling out across Google Ads Performance Max (PMAX) campaigns and you’re probably thinking: Are these updates truly moving the needle, and what’s the real impact on ROI? You’re not alone. As someone who’s wrangled countless PMAX campaigns over the past year, I’ve seen firsthand how even…
How to Fix Underperforming PMAX Campaigns: Troubleshooting Tips That Work
Feeling lost with Performance Max (PMAX) campaigns that seem stuck in first gear? You’re not alone. Plenty of advertisers, from one-person shops to cross-country ecommerce stores, run into head-scratchers with PMAX: why won’t it spend? Why isn’t it converting? Why does reporting feel like reading tea leaves? Here’s the thing. PMAX is a beast all…
How to Optimise PMAX Campaigns for High-Intent Offline Conversions
Have you ever wondered why Google’s pushing Performance Max campaigns to focus so much on offline conversions these days? I used to think it was all about flashy online leads and easy-to-measure sales, but take a look at any brick-and-mortar store’s numbers and you’ll see: there’s serious gold in phone calls, booked appointments, showroom visits,…
How to Properly Structure Your PMAX Campaigns for Better Leads and Lower CPA
Getting the most out of Google Performance Max (PMAX) can feel like wrangling a wild horse. It’s powerful, but without the right structure and some hard-won practical strategies, your leads might skyrocket in cost, your conversion rates drop, and you’ll end up scratching your head at the reporting dashboard, wondering what went sideways. Over years…