Pay Per Click

So, you’ve heard about the new wave of changes rolling out across Google Ads Performance Max (PMAX) campaigns and you’re probably thinking: Are these updates truly moving the needle, and what’s the real impact on ROI? You’re not alone. As someone who’s wrangled countless PMAX campaigns over the past year, I’ve seen firsthand how even…

Feeling lost with Performance Max (PMAX) campaigns that seem stuck in first gear? You’re not alone. Plenty of advertisers, from one-person shops to cross-country ecommerce stores, run into head-scratchers with PMAX: why won’t it spend? Why isn’t it converting? Why does reporting feel like reading tea leaves? Here’s the thing. PMAX is a beast all…

Have you ever wondered why Google’s pushing Performance Max campaigns to focus so much on offline conversions these days? I used to think it was all about flashy online leads and easy-to-measure sales, but take a look at any brick-and-mortar store’s numbers and you’ll see: there’s serious gold in phone calls, booked appointments, showroom visits,…

Getting the most out of Google Performance Max (PMAX) can feel like wrangling a wild horse. It’s powerful, but without the right structure and some hard-won practical strategies, your leads might skyrocket in cost, your conversion rates drop, and you’ll end up scratching your head at the reporting dashboard, wondering what went sideways. Over years…

Ever felt like Performance Max campaigns on Google Ads are a wild ride you can’t quite steer? I’ve seen marketers get lured in by the automation, only to wind up puzzled when costs creep skyward and sales start fizzling. Things can get especially dicey if you’re running campaigns for multiple brands or juggling tight margins….

It’s easy to feel overwhelmed when tackling Performance Max (PMAX) campaigns for lead generation. Google’s PMAX promises reach and efficiency, but let’s be honest: If you’re not strategic, you can chew through budget and end up with leads that barely scratch the surface. I’ve seen campaigns swing from lacklustre to outstanding, and the difference always…

Performance Max (PMAX) campaigns are like the Swiss Army knife of Google Ads: broad, flexible, and powerful. But they can slice up your budget just as fast as they bring in leads if you’re not deliberate about how you set them up. Over the years, I’ve seen marketers rave about PMAX results, then curse the…

Nobody likes pouring budget into Google’s Performance Max (PMAX) campaigns only to watch mediocre results pile up. If you’re staring at a dashboard that’s riddled with inflated costs, tepid click-through rates, or pitiful conversion numbers, you’re definitely not alone. PMAX can open doors, but without tightening the bolts and giving it the right push, your…

Performance Max campaigns. PMAX for the folks who deal with these every day. Have kind of rewritten the playbook on Google Ads automation. The heart of PMAX is machine learning, but if you’ve ever handed over the keys to an apprentice, you know it pays to steer things in the right direction. That’s where audience…

If you’ve ever peered into your Google Ads Performance Max dashboard and felt that pit in your stomach, you’re not alone. Poor results can spark frustration, confusion, and just a smidge of disbelief – especially when you’re investing real budget hoping for dazzling returns. PMAX is meant to remove guesswork, but let’s face it: campaigns…