Pay Per Click

Let’s be real: Google’s Performance Max (PMAX) campaigns are the wild west of automated advertising. They sound brilliant on paper. One smart campaign to reach across Search, Shopping, Display, YouTube, Discover, all powered by evolving machine learning. But if you’ve ever tried to squeeze better ROI from PMAX, you know success hinges on how well…

What’s the real secret behind successful Google Performance Max (PMAX) campaigns these days? Everyone wants the golden formula, but the landscape keeps shifting. If you’re selling products or capturing leads, you probably know the frustration of watching automation eat up your budget without clear signals that it’s learning the right lessons. After managing PMAX accounts…

Feeling frustrated by inconsistent returns from your PMAX (Performance Max) campaigns? I get it. Managing these smart campaigns can sometimes feel like walking through a maze blindfolded. Powerful as it is, PMAX can eat up budgets and leave marketers scratching their heads if it’s left to run on autopilot. Let’s dig into a systematic approach…

There’s an ongoing debate among performance marketers about how much campaign structure actually influences the results of Performance Max (PMAX) campaigns. Some folks will tell you to slap everything in one campaign and let Google’s tech take over. Others (myself included) have seen firsthand how a thoughtful setup gives you the power to drive better…

It’s no secret that getting the most out of your Google Ads Performance Max (PMAX) campaigns can feel like chasing a moving target. With constant updates and growing competition, it’s easy to feel like your campaign performance could just be that little bit better. Trust me. I’ve been hands-on with dozens of accounts and watched…

Let’s get straight to the beating heart of Performance Max: campaign structure. Honestly, if you’ve dipped your toes into Google Ads for a while, you’ll know the structure you pick can either pave the way for success or leave you wading through endless tweaks with mixed results. I’ve worked with everything from brand-new e-commerce accounts…

Performance Max campaigns really are a mixed bag for many advertisers. One moment you’re watching your ROAS climb, the next, it’s nose-diving without warning. If “PMAX not converting” or “low performance Google PMAX” keeps cropping up in your search history, you’re far from alone. There’s a method to getting these campaigns back on track. And…

So, you’ve heard about the new wave of changes rolling out across Google Ads Performance Max (PMAX) campaigns and you’re probably thinking: Are these updates truly moving the needle, and what’s the real impact on ROI? You’re not alone. As someone who’s wrangled countless PMAX campaigns over the past year, I’ve seen firsthand how even…

Feeling lost with Performance Max (PMAX) campaigns that seem stuck in first gear? You’re not alone. Plenty of advertisers, from one-person shops to cross-country ecommerce stores, run into head-scratchers with PMAX: why won’t it spend? Why isn’t it converting? Why does reporting feel like reading tea leaves? Here’s the thing. PMAX is a beast all…

Have you ever wondered why Google’s pushing Performance Max campaigns to focus so much on offline conversions these days? I used to think it was all about flashy online leads and easy-to-measure sales, but take a look at any brick-and-mortar store’s numbers and you’ll see: there’s serious gold in phone calls, booked appointments, showroom visits,…