Pay Per Click

Every marketer knows that sinking feeling when a Performance Max (PMAX) campaign just isn’t hitting the numbers you expected. Maybe it’s your ROAS that’s tanking, leads coming in slower than rush hour traffic, or even total radio silence when you know your audience is out there. Sound familiar? Trust me, you’re not alone. In my…

Google’s Performance Max (PMAX) campaigns have become a staple for advertisers aiming to squeeze every drop of value from their digital ad budgets. When set up correctly, the system’s machine learning can drive powerful results, unlocking conversions and rock-solid returns on ad spend (ROAS). But the speed and complexity of these campaigns also open the…

If you’re running Performance Max (PMAX) campaigns, chances are you’ve felt the tug-of-war between Google’s automation and your need for creative control. As a performance marketing consultant with years spent at the digital trenches, I understand that uneasy feeling when machine-generated ads mix colors, messages, and logos in ways that would make any brand manager…

Google’s Performance Max (PMAX) campaigns have been shaking things up for advertisers, especially as channel-level performance reporting continues to evolve. Anyone who’s managed accounts in Google Ads for a bit will have felt the frustration: Not knowing which channels. Search, Display, YouTube, Discover. Are actually pulling their weight. These new insights are a breath of…

There’s nothing quite like the mix of anticipation and dread that comes with reviewing a Performance Max (PMAX) campaign the morning after an update. Especially if your ad spend resembles a runaway train while conversions stall on the tracks. After digging into countless PMAX accounts and collaborating with Google partners, I’ve seen both wild wins…

Performance Max (PMAX) campaigns can feel a bit like wrangling a wild stallion. Sure, they promise maximum reach and automated efficiency, but sometimes that same automation burns through budget without delivering the expected return. Over the past two years, I’ve spent thousands on PMAX accounts across retail, travel, and lead generation . And learned the…

If you’ve ever managed a Google PMAX campaign, you’ll know there’s a world of difference between throwing all your products into a single asset group and building a structure that truly reflects intent, audience, and actual business goals. The secret sauce for hitting that sweet spot where automation works for you rather than against you?…

Cracking the code on Performance Max (PMAX) campaigns isn’t just about letting Google’s automation take the wheel and hoping for the best. I’ve spent years hands-on in Google Ads accounts. Testing, tweaking, celebrating wins, and sometimes squinting at results that didn’t make a lick of sense. Optimising bidding in PMAX is one part science, one…

Picture this: You’ve built what you thought was a knockout PMAX campaign. You’ve loaded creative assets, set your budget, pressed go, then you’re greeted with… crickets. Not the kind you hear on a peaceful summer night. Those metaphorical ones. Your conversions are flat, and that holy grail, ROAS, is out of reach. I’ve been there,…

Anyone who’s spent even a week elbows-deep in digital campaign management knows how quickly things shift. One quarter, you feel like you’ve cracked the code; the next, the algorithms decide to play a new tune. That’s exactly how I felt the first time I saw the latest batch of Performance Max (PMAX) updates roll out…