Pay Per Click

6 Must-Know Performance Max Updates Advertisers Can’t Ignore Right Now Digital advertisers have often found themselves scrambling to keep pace with Google’s rapid-fire improvements to Performance Max (PMax) campaigns. If you’re feeling the pressure, you’re not alone. Over the last year, Google has rolled out some of the most sweeping changes to PMax since its…

How to Optimize Performance Max Campaigns Without Cannibalizing Other Google Ads Mastering the balance between Performance Max (PMAX) campaigns and your existing Google Ads is a tricky art. Anyone who’s juggled multiple campaign types. Search, shopping, display. Knows that overlap is not just possible, but likely. Left unchecked, PMAX can step on the toes of…

Mastering New Controls in Performance Max: What Advertisers Need to Know It’s hard to ignore just how quickly Google Ads has been evolving, and Performance Max (PMAX) is leading that charge. For digital marketers and eCommerce brands, the platform’s new features can feel like both a gift and a challenge. The updates now rolling out….

7 Game-Changing Tactics to Fix Underperforming PMAX Campaigns Wondering why your Performance Max (PMAX) campaigns have hit a wall? You’re not alone. Recent analysis across thousands of accounts shows an all-too-familiar pattern: wasted budget, plateauing conversions, and frustration with opaque AI decisions. If you’re ready to move past guesswork and into proven tactics, you’re in…

Unlocking the Power of Channel Performance Reporting in PMAX Campaigns Every digital marketer wants to know one thing: which channels are truly driving conversions? That’s not just a curiosity-it’s essential information for running profitable Performance Max (PMAX) campaigns on Google Ads. Understanding recent advances in channel performance reporting can completely change how you approach campaign…

How to Use Performance Max Asset Insights to Improve Campaign ROI Maximizing your return on investment with Performance Max campaigns means developing a keen eye for the details that matter most. You might have noticed the steady rollout of refined asset reporting tools in Google Ads. The capacity for granular review has never been better….

How to Use New PMAX Channel Breakdown and Asset Group Reporting for Smarter Optimization Performance Max (PMAX) continues to evolve, offering marketers an increasingly sophisticated set of tools to interpret campaign performance, steer automation, and drive incremental results. Are you getting the most from Google’s latest upgrades? Let’s dive into how the new channel breakdown,…

How to Use New Targeting Controls in Google PMAX Campaigns Digital advertising never stands still, and in the world of Google Ads, Performance Max (PMAX) campaigns have been setting the pace. With an array of new targeting tools, advertisers now have more say than ever in who sees their ads. And how those audiences are…

How to Structure PMAX Campaigns for Maximum Control and ROI Getting the most out of Performance Max (PMAX) campaigns is more than just setting a budget and letting Google’s algorithms work their magic. If you’re aiming to truly harness the power of automation while keeping a firm grip on your campaign direction, smart structural choices…

How to Optimize Asset Groups in PMAX Campaigns for Real Results Performance Max (PMAX) campaigns crack open a new level of marketing potential with their advanced automation and inventory reach. Yet, the real secret to unlocking their value lies in how you structure and refine your Asset Groups. If you’ve ever wondered why some PMAX…