Pay Per Click

Performance Max, fondly known as PMAX, has reimagined how advertisers tap into Google’s full range of ad placements with a single, supercharged campaign. If you’ve dipped your toes into lead generation with Google Ads, you know the struggle of spreading your spend too thin and only ending up with a handful of decent prospects. And…

You’d be forgiven for feeling a bit daunted the first time you open Google Ads and try to wrap your head around PMAX campaigns. Performance Max isn’t your usual Search or Shopping territory; it’s a sprawling, AI-driven beast determined to cover every corner of Google’s properties. From Maps to YouTube to Gmail. If that sounds…

PMAX vs. Smart Shopping in 2025: Which Is Better for UK Retailers? There’s no skirting around it. Google’s switch from Smart Shopping to Performance Max (PMAX) shook up the UK ecommerce community. I’ve watched first-hand as brands scrambled to adapt, reminiscing about the simplicity and control they enjoyed before 2023. Let’s get right to it:…

For UK businesses keen to get the most out of Google Performance Max (PMAX) campaigns in 2025, there’s never been a more critical time to blend automation with smart, hands-on strategy. From my experience managing ecommerce and retail campaigns across London, Manchester, and further afield, I’ve seen PMAX change the playing field. Automation is taking…

Demystifying Performance Max: 2025’s Practical Handbook for UK Marketers When Google first pushed Performance Max (PMAX) campaigns into the spotlight, I’ll admit. There was more than a bit of scepticism floating around marketing teams here in the UK. Fast forward to 2025, and PMAX is no longer the new kid on the block. It’s now…

How Emerging Technology is Transforming UK Accountancy in 2025 If there’s one thing we’ve learned about the accountancy profession in recent years, it’s this: the pace of change is staggering. What was once a paper-heavy, calculator-wielding world has morphed into a tech-savvy, data-driven industry where efficiency and precision are the name of the game. And…

Breaking Down the Major Changes in the UK Finance Bill 2025 If you’re reading this, you’ve probably heard murmurs (or outright groans) about the upcoming UK Finance Bill 2025. To be fair, tax legislation isn’t exactly anyone’s idea of a thrilling read. But staying ahead of these changes is critical, whether you’re running a business…

Essential UK Accounting Deadlines for 2025: Stay Ahead of Compliance When it comes to taxes, filing, and reporting deadlines, there’s no room for guesswork. Missing a key date can lead to penalties, unnecessary stress, and even reputational damage for your business. Whether you're a seasoned pro who knows the ropes or someone still getting to…

Major UK Tax Reforms for 2025: What It Means for You If there’s one thing we can all agree on, it’s that the tax landscape rarely stays still for long. With 2025 just over the horizon, significant changes to the UK’s tax system are coming, and they’re bound to shake things up for accountants, businesses,…

5 Key Trends Redefining the Accounting Landscape in the UK by 2025 The world of accountancy isn’t what it used to be. And let’s be honest, it hasn’t been for a while. In the UK, the profession is undergoing one of its most transformative periods yet, fueled by technology, evolving regulations, and shifting client demands….