Pay Per Click

It feels like every few months, Google hands marketers a shiny set of new tools and says, “Go ahead, see what you can do.” Performance Max (PMAX) campaigns have been the talk of the advertising world lately, and the latest updates are an absolute game-changer for anyone looking to draw high-intent, local traffic. Especially for…

Let’s face it, setting up a PPC campaign can feel like diving into a rabbit hole. Between jargon, platform updates, and small business pressures, the whole process sometimes seems built for big-budget players. But here’s some hard-won, on-the-ground know-how: you don’t need a team of gurus to get Google Ads working for you. Over the…

Let’s chat honestly about pay-per-click advertising and small business budgeting in the UK for 2025. It’s a mix of numbers, gut feeling, and a good old reality check. There’s no one-size-fits-all. But you can build a solid, adaptable PPC bid strategy without feeling like you’re just tossing your cash into the wind. Snapshot: Average CPCs…

Pay-per-click advertising has always been a tricky balancing act, hasn’t it? Especially for small businesses in the UK, there’s this constant pressure: stretch every penny, show up where it matters, and get genuine results. Seeing all the chatter in 2025, one thing’s clearer than ever. Success with PPC goes way beyond “setting and forgetting.” It’s…

When you think about Google Ads these days, Performance Max (PMAX) almost always crashes the party. Whether you’re diving in for the first time or you’ve been wrangling campaigns for years, asset groups have become the linchpin of PMAX success. So, how do you get these mysterious boxes of creative, copy, and audience input actually…

Performance Max campaigns can feel like a double-edged sword for those focused on lead generation in the UK. You hear people rave about PMAX for ecommerce, but when it comes to getting qualified leads for service-based businesses or B2B offerings, the picture is vastly different. Sometimes, it feels like Google just gobbles your budget and…

So, you’ve set out to run a Performance Max (PMAX) campaign for lead generation, hoping to squeeze every drop of potential out of your budget. If you’re like most UK marketers, you’ve likely seen the buzz but worry about handing too much power to Google and watching your pounds slip away with little to show….

Performance Max, fondly known as PMAX, has reimagined how advertisers tap into Google’s full range of ad placements with a single, supercharged campaign. If you’ve dipped your toes into lead generation with Google Ads, you know the struggle of spreading your spend too thin and only ending up with a handful of decent prospects. And…

You’d be forgiven for feeling a bit daunted the first time you open Google Ads and try to wrap your head around PMAX campaigns. Performance Max isn’t your usual Search or Shopping territory; it’s a sprawling, AI-driven beast determined to cover every corner of Google’s properties. From Maps to YouTube to Gmail. If that sounds…

PMAX vs. Smart Shopping in 2025: Which Is Better for UK Retailers? There’s no skirting around it. Google’s switch from Smart Shopping to Performance Max (PMAX) shook up the UK ecommerce community. I’ve watched first-hand as brands scrambled to adapt, reminiscing about the simplicity and control they enjoyed before 2023. Let’s get right to it:…