Ecommerce SEO

Product pages can make or break an ecommerce business, and trust me, you don’t want to get left behind as search engine best practices keep evolving at breakneck speed. Over the past few years, I’ve worked hands-on with online stores of all niches and sizes, and if there’s one lesson that sticks out, it’s this:…

So, you want the lowdown on what’s actually working for ecommerce product page SEO in 2025? Let’s cut through the guesswork and break down what’s pushing brands to the top . And what’s quietly tanking their rankings behind the scenes. What Search Engines Expect From High-Ranking Product Pages Search engines?… They’re a tough crowd these…

It never fails to amaze me how quickly ecommerce SEO moves. Back in the day, you could toss a handful of keywords on a category page, slap some product images up, and call it done. Now, with Google’s recent moves in 2025, those days are gone. Category page optimisation is a whole new ballgame. If…

Ever felt like your ecommerce site is getting buried under a mountain of filter URLs? You’re not alone. Faceted navigation. The handy system that lets shoppers filter products by size, color, price, brand, and countless other options. Is a double-edged sword. Get it right, and users love you for it. Get it wrong, though, and…

Let’s face it: trying to keep up with ecommerce product page SEO can feel like chasing a moving target. What worked a couple of years ago practically guarantees a one-way ticket to page two now. In 2025, search engines have changed the playbook. Again. It’s no longer just about loading up your product titles with…

Let’s be honest. Ecommerce category pages have never been a “set and forget” job, and 2025’s fierce competition certainly isn’t letting up. From running A/B tests on mega-menus to tearing my hair out over pointless duplicate filters, I’ve endured enough wild rides to know that dialling in your category SEO isn’t just about rankings. It’s…

Shopping for the right ecommerce platform can feel a bit like speed dating in the digital world. You want commitment, but you’re wary of empty promises and unexpected red flags. For UK businesses, the battle between EKM and Shopify is more than just a box-ticking exercise; it’s about finding a partner that truly gets you,…

Let’s have a real chat about why so many UK businesses are switching gears and choosing EKM over Shopify in 2025. I’ve spent years deep in the trenches with eCommerce platforms . Launching stores, fixing glitches, and helping brands scale from scrappy upstarts to household names. It’s not just about which brand has louder marketing…

The ecommerce world never sits still, does it? Just when you feel like you’ve cracked the code, along comes another shift in technology or a subtle change in how people search. If you’re running an online store in the UK, or you’ve had your hands deep in the SEO trenches for a while, you know…

If you’ve ever poured your heart into setting up an ecommerce website, only to see your product pages flop in search rankings and conversions, you’re definitely not alone. The ever-shifting world of ecommerce SEO in the UK is a bit like our weather. Just when you think you’ve nailed it, it changes. But after managing…