Google Ads Introduces Enhanced Video for Performance Max, but Advertisers Worry About AI Auto-Optimizations
Google Ads continues to push the boundaries of automation and artificial intelligence (AI) in digital advertising with its latest feature: Enhanced Video for Performance Max campaigns. The update is designed to improve video performance by automatically adjusting video formats to better fit user screens. While this sounds like a great innovation for optimizing ad placements,…
WP Engine’s Dark Side: How the ‘Cancer’ of WordPress is Exploiting Users and Crushing Open Source Integrity
In the tech world, few rivalries generate as much heat as the ongoing feud between Matt Mullenweg, co-founder of WordPress, and WP Engine, a hosting provider that has built a multi-million-dollar business leveraging WordPress. What began as quiet discontent has now erupted into a public debacle that threatens the foundation of the open-source community. As…
What Google Algorithm Changes to Expect in 2025
Google’s algorithm is constantly evolving, and keeping up with these changes is crucial for anyone involved in SEO. As we approach 2025, it’s essential to look ahead and anticipate the potential updates that will shape the way websites rank. The core principles of search engine optimization may remain the same, but the tactics and strategies…
Top 5 Ecommerce SEO Tips for Ranking in 2025
The world of SEO is constantly evolving, and as we approach 2025, it’s essential to stay ahead of the curve. Search engines are getting smarter, user behavior is changing, and the competition is fiercer than ever. For ecommerce businesses, staying on top of SEO trends isn’t just a nice-to-have—it’s a must. By optimizing your ecommerce…