Ecommerce Product Page SEO: What Works in 2025 (and What Doesn’t)
So, you want the lowdown on what’s actually working for ecommerce product page SEO in 2025? Let’s cut through the guesswork and break down what’s pushing brands to the top . And what’s quietly tanking their rankings behind the scenes. What Search Engines Expect From High-Ranking Product Pages Search engines?… They’re a tough crowd these…
How to Optimise Ecommerce Category Pages for Search in 2025
It never fails to amaze me how quickly ecommerce SEO moves. Back in the day, you could toss a handful of keywords on a category page, slap some product images up, and call it done. Now, with Google’s recent moves in 2025, those days are gone. Category page optimisation is a whole new ballgame. If…
Faceted Navigation & Ecommerce SEO: Fixing Crawl Traps in 2025
Ever felt like your ecommerce site is getting buried under a mountain of filter URLs? You’re not alone. Faceted navigation. The handy system that lets shoppers filter products by size, color, price, brand, and countless other options. Is a double-edged sword. Get it right, and users love you for it. Get it wrong, though, and…
Ecommerce Product Page SEO: What Works in 2025 (and What Doesn’t)
Let’s face it: trying to keep up with ecommerce product page SEO can feel like chasing a moving target. What worked a couple of years ago practically guarantees a one-way ticket to page two now. In 2025, search engines have changed the playbook. Again. It’s no longer just about loading up your product titles with…
How to Optimise Ecommerce Category Pages for Search in 2025
Let’s be honest. Ecommerce category pages have never been a “set and forget” job, and 2025’s fierce competition certainly isn’t letting up. From running A/B tests on mega-menus to tearing my hair out over pointless duplicate filters, I’ve endured enough wild rides to know that dialling in your category SEO isn’t just about rankings. It’s…
Why EKM is the Best Alternative to Shopify for UK Businesses
Shopping for the right ecommerce platform can feel a bit like speed dating in the digital world. You want commitment, but you’re wary of empty promises and unexpected red flags. For UK businesses, the battle between EKM and Shopify is more than just a box-ticking exercise; it’s about finding a partner that truly gets you,…
Why EKM is the Best Alternative to Shopify for UK Businesses in 2025
Let’s have a real chat about why so many UK businesses are switching gears and choosing EKM over Shopify in 2025. I’ve spent years deep in the trenches with eCommerce platforms . Launching stores, fixing glitches, and helping brands scale from scrappy upstarts to household names. It’s not just about which brand has louder marketing…
How to Fix Underperforming PMAX Campaigns: Data Signals, Asset Groups, and Budget Tweaks
If you’ve ever peered into your Google Ads Performance Max dashboard and felt that pit in your stomach, you’re not alone. Poor results can spark frustration, confusion, and just a smidge of disbelief – especially when you’re investing real budget hoping for dazzling returns. PMAX is meant to remove guesswork, but let’s face it: campaigns…
How to Optimise Asset Groups in PMAX for Maximum Control and Conversions
Diving into Performance Max (PMAX) feels a bit like stepping onto a fast-moving train: plenty of ambition, some unspoken rules, and more than a hint of chaos if you don’t have your wits about you. Over the last year, I’ve worked through my fair share of fragmented account builds and misfiring asset group setups. Sometimes…
3 New Google PMAX Features You Should Be Using Now
Google Ads’ Performance Max (PMAX) campaigns never stand still. If it seems like every time you open the dashboard there’s something new – well, that’s not just your imagination. Google is on a roll, dropping updates aimed at giving advertisers sharper control and better campaign results. So, what’s actually worth your attention right now? I’ve…