AI and SEO in 2025: Tools, Tactics and What to Automate (and What Not To)
AI’s grip on the world of SEO isn’t just hype. It’s altering everything from research workflows to technical compliance. As we move through 2025, the toolkit and mindset required for effective search optimisation have evolved, and not just in subtle ways. For anyone in the trenches of digital marketing, the question is no longer whether…
On-Page SEO in 2025: Best Practices That Still Move the Needle
Every year, there’s a new wave of SEO hype: AI-driven content, zero-click search, the changing face of SERPs. It’s easy to feel lost in the noise, but some fundamentals just keep delivering results. Here’s a hands-on, data-driven look at what on-page SEO really looks like in 2025, and why some time-tested tactics still make all…
Google Algorithm Updates in 2025: What UK SEO Professionals Should Know Now
If you’ve been monitoring search rankings in the UK this year, you’ve no doubt noticed that 2025 hasn’t been quiet on the Google algorithm front. Let’s not sugar-coat it. Many businesses, agencies, and solo practitioners have faced unwelcome surprises in their analytics, while others are quietly celebrating big wins. With the dust starting to settle…
How to Optimise PMAX Campaign Structure for Better Results
There’s an ongoing debate among performance marketers about how much campaign structure actually influences the results of Performance Max (PMAX) campaigns. Some folks will tell you to slap everything in one campaign and let Google’s tech take over. Others (myself included) have seen firsthand how a thoughtful setup gives you the power to drive better…
How to Improve PMAX Campaign Results with Audience Signals and Asset Group Optimization
It’s no secret that getting the most out of your Google Ads Performance Max (PMAX) campaigns can feel like chasing a moving target. With constant updates and growing competition, it’s easy to feel like your campaign performance could just be that little bit better. Trust me. I’ve been hands-on with dozens of accounts and watched…
How to Optimise PMAX Campaign Structure for Better Performance
Let’s get straight to the beating heart of Performance Max: campaign structure. Honestly, if you’ve dipped your toes into Google Ads for a while, you’ll know the structure you pick can either pave the way for success or leave you wading through endless tweaks with mixed results. I’ve worked with everything from brand-new e-commerce accounts…
How to Fix Poor Performance in Your PMAX Campaigns: Diagnosis and Rescues That Work
Performance Max campaigns really are a mixed bag for many advertisers. One moment you’re watching your ROAS climb, the next, it’s nose-diving without warning. If “PMAX not converting” or “low performance Google PMAX” keeps cropping up in your search history, you’re far from alone. There’s a method to getting these campaigns back on track. And…
Fed Up with Shopify? Here’s Why UK Sellers Are Switching to EKM in 2025
Fed up is probably putting it lightly if you’re running an online shop in the UK in 2025 and finding Shopify’s quirks wearing thin. Over recent months, I’ve watched an unmistakable trend in forums, professional groups, and client conversations: UK sellers, sometimes quietly and sometimes very vocally, are ditching Shopify for EKM. If you’re weighing…
EKM vs Shopify (2025): Feature-by-Feature Breakdown for UK Retailers
Here’s the enhanced blog post with strategic internal links added: EKM vs Shopify (2025): Feature-by-Feature Breakdown for UK Retailers Choosing the right e-commerce platform in 2025 feels a bit like picking a business partner – it’s not just about ticking boxes, it’s about fit, trust, and growth through thick and thin. Within the UK, EKM…
Why EKM Is the Best Shopify Alternative for UK Businesses in 2025
There’s a quiet shift happening in the UK ecommerce scene. More entrepreneurs, established SMEs, and ambitious start-ups are eyeing EKM as their platform of choice. Particularly those who are frustrated with Shopify’s mounting costs, generic approach, or reliance on endless third-party apps. Having spent years advising retail businesses and helping launch several online shops myself,…